The only way to transition beyond founder led sales is with The ISH.

Building the system your initial sales hire needs to succeed.

Start the journey ⬆️

Why Startups Love Us

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Faster Growth

Our proven frameworks help companies compress their growth timeline. Most clients see significant revenue growth within just 90 days of implementation.

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Time Freedom

Founders regain 15-20 hours per week once their sales system is properly implemented and running.

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Better Economics

Our strategic hiring and onboarding approach yields substantially higher ROI on sales investments and dramatically reduces costly hiring mistakes.

Our Impact By The Numbers

15+

Years of sales leadership experience

Sales leader

50+

Hired, onboarded and trained

20+

Satisfied founders

What We Do

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Sales Transition Blueprint

Break free from founder-led sales with a custom roadmap designed to maintain momentum while building your sales machine.

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Talent Acquisition Framework

Stop hiring in the dark. Our proven process helps you identify, attract, and select sales talent that fits your unique company DNA.

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Rapid Ramp Onboarding

Cut time-to-value in half with systematic onboarding that turns new hires into revenue producers faster than ever.

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Sales Playbook Engineering

Transform your winning moves into a repeatable system that anyone can follow. No more reinventing the wheel with each hire.

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Strategic Comp Design

Create compensation structures that motivate the right behaviors while keeping your burn rate sustainable. Includes proven goal-setting frameworks.

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Leadership Acceleration

Whether you're still leading sales or promoting your first manager, learn the frameworks that turn good sellers into great leaders.

The Story Behind The Ish

We've Been There Before

The Ish specializes in that critical in-between stage – where you've proven the model as a founder but can't be the only one selling anymore.

We've guided dozens of $1M+ companies through this exact transition. Our frameworks don't just transfer your expertise to new hires – they enhance and scale it, creating selling systems that outperform founder-driven sales.

This isn't academic theory – it's practical expertise refined through countless implementations. We deliver actionable playbooks with hands-on guidance because we know even perfect strategies fail without proper execution.

We understand the unique sales challenges at each growth stage and design solutions that scale with you – whether you're at $1M or eyeing $10M+.

Ready To Scale?

Let's Build Your Sales Machine

Ready to move beyond founder-led sales? We're here to help you build a scalable sales organization that drives consistent growth.

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Email Us

jake@initialsaleshire.com